The process
From walkthrough to signed lease, and who does what
Four stages: we walk the unit and price it, produce and launch the listing, run demand and showings, then screen, sign and document. A typical unit goes live within three business days of the walkthrough and leases in about five weeks at current NYC medians.
01
Within 48 hours of your call
Walkthrough and rent analysis
What we do
- Visit the unit in person and photograph the current condition
- Pull everything that has signed within a few blocks in the last 60 days
- Give you an asking rent, a realistic time to lease, and a floor
- Tell you what is worth fixing before listing — and what is not
What we need from you
- Access, and the unit as empty and clean as it will realistically be
- Current rent if occupied, and the lease expiry
- Whether the unit is rent-stabilized, and any preferential rent history
02
Live within about three business days
Production and launch
What we do
- Professional photography, floor plan, and virtual staging if the unit is empty
- Listing copy written for the renter searching, not for you
- Compliant fee disclosure language built into the listing from the start
- Distribution to StreetEasy, the REBNY RLS, our own site and our channels
What we need from you
- Sign off on the asking rent and the listing copy
- Confirm what is included — utilities, laundry, pets, storage
- Building access instructions and a key set
03
Ongoing, reported weekly
Demand and showings
What we do
- Same-day response to every inquiry, seven days a week
- Showings on evenings and weekends when renters are free
- A weekly read: traffic, showings held, applications, and where price is landing
- A recommendation the moment a unit stops moving, rather than three weeks later
What we need from you
- Nothing, mostly. Read the weekly note
- Be reachable if we recommend a price adjustment
04
Typically 3–7 days from application
Screening, lease and the file
What we do
- Income verification, credit and background within the $20 statutory cap
- Employment and prior-landlord references, applied identically to everyone
- Lease preparation and signing coordination
- Itemized fee disclosure signed before lease signing, copy to tenant, retention file to you
What we need from you
- Approve or decline the applicant against the standard we agreed
- Countersign the lease
- Store the retention file for three years
Straight answers
Practical questions about working together
The things owners ask on the first call, answered here so you do not have to.
How quickly can you get my unit listed?
Usually live within three business days of the walkthrough. Photography is the constraint — everything else can happen in parallel. If a unit is occupied and turning over, we start marketing before it is empty, which is typically worth a week of rent on its own.
Do I have to sign an exclusive?
We prefer one, and we will tell you why rather than bury it. An exclusive justifies real spend on photography and paid placement for your unit, and it prevents the same apartment appearing on StreetEasy five times at three prices, which reads as distressed and suppresses inquiries. But we will talk it through first, and we will tell you honestly if your unit does not need representation at all.
Who chooses the tenant?
You do. We agree a written screening standard up front — income multiple, credit floor, reference requirements — apply it identically to every applicant, and bring you the file. Applying it consistently is both better selection and your fair-housing protection. We will flag anything that concerns us, but the approval is yours.
What happens if the unit is not moving?
You hear from us in week two, not week six. Low inquiry volume means the price or the photos are wrong. Good inquiry volume with no applications means the unit is showing worse than it looks online. Those are different problems with different fixes, and we will tell you which one you have.
What paperwork do I end up holding?
The executed lease, the signed itemized fee disclosure required by NYC Administrative Code § 20-699.22(b), proof the tenant received their copy, and the screening file. The disclosure has to be retained for three years, so we hand it to you in a form you can actually file. See the FARE Act guide for the detail.
How long does leasing take at the moment?
Median time on market in Manhattan and Brooklyn was 36–37 days as of June 2026, down about 30% year over year. Plan on five weeks for a correctly priced unit.
Start with a walkthrough
It costs nothing and you get a rent analysis either way.