Property management companies
You carry the exposure. Your leasing partner should act like it.
Pear NYC provides overflow and white-label leasing for New York City property management companies. Under the FARE Act you are frequently the hiring party, which means an agent's mistake becomes your problem and then your owner client's problem. We work to a documented compliance standard and hand you the file, not a promise.
What's actually at stake
The liability chain runs through you
When a management company engages a broker, the management company is the one who hired them. If that broker charges a tenant an unlawful fee, § 20-699.21 exposes the agent — and § 20-699.21(b) creates a rebuttable presumption that the listing was published with the landlord's authorization, which pulls your owner client in too.
The uncomfortable part is not the fine. It is the conversation with the owner. DCWP took 2,033 complaints in year one and issued 74 summonses; tenants also have a private right of action with attorneys' fees exposure. The tactics that generate those complaints — telling a caller the advertised unit is gone and offering a “similar” one for a fee, whisper listings held back for fee-paying tenants, good-faith deposits — are things a subcontracted agent does without ever telling you.
You cannot supervise that with a phone call. You can only choose a partner whose default behavior is compliant and who documents it.
FARE Act complaints filed with DCWP in the first year
NYC Department of Consumer and Worker Protection, June 1, 2026
What we do for you
Specifically, for property management companies
Compliance documentation you can forward to an owner
Every lease closes with the compliant listing record, the itemized fee disclosure signed before signing, the tenant's copy logged, and a retention file dated for the full three years. Delivered per unit, in a format you can attach to an owner report.
White-label or co-branded, your call
We can run listings under your brand with our agents behind them, or appear as your named leasing partner. Either way the tenant experience is consistent with how you want to be seen.
Overflow capacity that absorbs a bad month
When eleven units come back at once because a building rolled, you need agents that week, not a hiring cycle. We scale into the spike and step back out when it passes.
Response-time commitments in writing
Same-day reply to inquiries, showings within 48 hours of request, weekend availability. Agreed up front so you can quote it to owners rather than hope.
We stay in our lane on the operations side
We lease. We do not quietly start advising your owner on management, capital work, or whether they should be with a different firm. Referral relationships die when the partner starts prospecting the client.
Syndication that fits your existing stack
StreetEasy, the REBNY RLS, our own channels, and whatever feed you already run. We work to your listing standards rather than asking you to work to ours.
Straight answers
Questions we get from property management companies
Under the FARE Act, who is liable if the leasing agent charges the tenant a fee?
Both the agent and, presumptively, the landlord. § 20-699.21(a) prohibits an agent hired by or publishing with the permission of the landlord from collecting a tenant fee. § 20-699.21(b) makes the landlord liable as well, with a rebuttable presumption that the listing was authorized.
For a management company acting as the owner's agent, that practically means the complaint arrives at your desk. Penalties are $750 / $1,800 / $2,000 by violation number, charged per subdivision.
Can you work under our brand?
Yes. We run white-label listings where the renter-facing experience carries your name, and co-branded arrangements where we are named as your leasing partner. The compliance documentation is identical either way, which is the point — you should not have to trade oversight for presentation.
How fast can you take on a building?
Usually within a week of getting access and unit data. Photography is the long pole; we can typically shoot within three business days of the walkthrough and be live shortly after. If units are occupied and rolling, we start marketing before they are empty.
Do you also do property management? Are you going to compete with us?
Pear NYC is a brokerage. There is an affiliated management company, Yak Management, and we will tell you that plainly rather than have you find out later. When we are engaged as your leasing partner we do not pitch management to your clients — but you should know the affiliation exists before deciding, and some managers will reasonably prefer a partner with no management arm at all.
What do you need from us to start?
Unit list with asking rents and availability dates, access arrangements, your listing and screening standards, and a named contact for approvals. If you have a preferred lease and disclosure format we will use yours rather than ours.
Next step
Let's talk about overflow
Tell us how many units you manage and where the leasing pressure is. We will come back with a capacity plan and a compliance standard you can show an owner client.